The spring summer season that is approaching will be dyed by pastel colors: green, lilac, pink, light blue and yellow in their most powdered versions will star in the garments and accessories that we will be wearing very soon.The summer 2024 color palette represents a new way forward, merging tradition and innovation. These tones combine luminous and vibrant positivity with relaxing and calm nuances. The variety of colors supports the expression of our individuality, freedom and creativity.

The new generations
The new generations are the groups of people born in the same era who share experiences, customs, values and ways of relating to the world.
